Public Interest Projects


JIDA’s objectives are to promote and develop industrial design domestically and overseas, with the mission of sustainable social and economic development and lifestyle improvement.

Specifically, JIDA oversees six projects: product design certification; seminars; workshops and hands-on activities; product inventory, catalog creation, and museum projects like exhibitions; studies and research; and exchanges and collaboration with domestic and international associations. These activities are conducted and their information widely distributed in hopes of developing a better industrial society and lifestyles to bring about fulfilling living environments and culture.



Systematizing design certification to spread knowledge and increase the credibility

To develop human resources in industrial design, JIDA seeks to provide a wide range of knowledge related to product development and certifies applicants for third-party validation, granting certification levels commensurate with their level of expertise.

The certification system project is sponsored by the Ministry of Economy, Trade and Industry. It currently comprises two levels of certification: Level 1 and Level 2. We have published two textbooks series, each tailored to the Level 1 or Level 2 exam, and we have also published and distributed educational materials (i.e., workbooks) and conducted related courses as needed.

These activities are intended to enhance expertise in industrial design not only for designers but also for students and human resources in planning, development, manufacturing, and sales. We hope this in turn injects vitality into their industrial pursuits.



Teaching design to grow knowledge and raise public awareness about design

JIDA holds various seminars on contemporary themes pertaining to industrial design, including myriad social issues such as the environment, and safety and security, product development methods and trends, and technical matters such as new materials and processes. Such seminars enable our numerous attendees to learn new information and grow their pool of knowledge, think together about social issues, and use these experiences in their work and activities. The value of design becomes of increasing value to the public. Having gained information and expertise through these seminars, attendees develop as human resources and go on to contribute to the enrichment of culture and daily life and the development of the industry.


Hands-On Activities

Nurturing future leaders through hands-on experiences in design

What is learned from books and gleaned from conversations is surely important, but hands-on, actively participatory experiences lead to stronger impressions and lasting memory, ultimately helping learners improve their abilities. Elementary school students experiencing first contact with design through manufacturing, design students collaborating with professional designers on the same theme, people in other disciplines learning design techniques—we provide a place where people of all stripes can experience design and related topics through the likes of factory tours and on-site visits and activities, domestically or internationally and in every region of Japan.



Recognizing and preserving valuable designs to build assets for the future

While many industrial products are considered cultural assets and tell stories of their respective eras, few are preserved in museums the way proverbial works of art are. This was the impetus behind our decision in 1999 to annually select products with historical and cultural significance worthy of passing down to posterity, recognizing them with a JIDA Design Museum Selection Award. All annual selections are cataloged and compiled; some are housed in the museum, while all are displayed at the annual exhibition, which is free and open to the public. The catalogs are donated to libraries and universities across the world.

Many excellent past selections stored in our warehouse are also used in other museum projects. They are sometimes loaned out upon request domestically and internationally, wherever they may be of use in academics, the sciences, and culture.


Studies and Research

Exploring design to increase objectivity and deepen expertise

Among our ranks are various groups composed of association members who conduct studies and research to solve problems far and wide to increase the value of design. Primary activities include collaborative studies and research in association with national research institutes regarding accident and injury prevention among children and older adults, as well as research on the protection of intellectual property alongside the Japan Patent Attorneys Association. We also have groups studying materials and processes and groups pursuing new design methods. We widely distribute the fruits of such labors, which include JIDA Standard Samples, Kids Design Tools, and other cross-industry design tools that cannot be developed by the private sector.


Exchanges and Collaboration

Making room for diverse exchanges to create and expand upon new value

Our association advocates raising awareness about industrial design, and the truth is that design knows no barriers. We therefore conduct exchanges and collaborate with related domestic and international associations, carrying out activities to further study the common thread that industrial design is useful to society and human life itself. Specifically, we collaborate with other associations to hold design awards and competitions, exhibitions, and events. Within Japan, we collaborate with the Japan Institute of Design Promotion (JDP) and numerous other design and related associations, while we count among our overseas friends the World Design Organization (WDO) and the Asia Design Assembly (ADA). By creating exchanges and collaborating more deeply with the world’s various associations, we endeavor to actively increase the value and public awareness of design.