The Future of Design for a New Era / Rethinking Brand Stories and Social Roles


JIDA Secretariat:



   DIC Color Design, Inc. will hold "Where Design Goes in the New Era/Rethinking Brand Stories and Social Roles. DIC Color Design is a company with a unique business domain of "color design. The company analyzes Milano Salone trends over time from the perspectives of "social values," "CMF trends," and "colors and materials.

 Now in its 12th year, this seminar has been well received by creators in a wide range of fields. Through on-site coverage by DIC Color Design and its longtime partner Studio Valan di Milano of Italy, this seminar will provide an opportunity to learn about changes in social values, new strategies of companies, design concepts, and trends in color and materials. Trend topics in color and materials will be analyzed. The report will explain the state of design that has been re-launched for a new era.


Outline of Event

【Date & Time】August 4, 2022 (Thursday) 15:00-16:30 (including Q&A)

【Format】 Zoom Webinar

【Participation Fee】16,500 yen (tax included)

From this year, all slides (approx. 70 pages) will be distributed to participants instead of the digest version of the explanatory slides. 

For details and registration, please visit
For more information/registration, please contact DIC Color Design, Inc.

<Related Sales Materials>
Design Trends from the Milano Salone" (in Japanese)
PDF approx. 80 pages, - Published November 2021, - ¥50,000 (tax not included)
A document that introduces the transition of the Milano Salone trends since 2017 and predicts the future course of the Milano Salone using our trend analysis framework.
The 2022 edition will be released soon.








Release date:2022-09-08 15:54:24