JIDA activities can be divided into two kinds: Central activities and Area activities.
Central activities are basic management activities relating to the running of the Asso- ciation. Investigations and research activities of JIDA as a whole, as well as museum activi- ties. 13 executive board members make deci- sions on basic policy and run the Association accordingly.
Area activities are aimed at activating regional design, with the country divided into three areas and five blocks. Each area develops distinctive activities that are rooted in that particular region. They also act as regional hubs, allowing large numbers of members to participate directly in activities.
(Information correct as of 1 August 2012)
Believing that the standardization of materials and surface treatments used in the manufacture of products is something important not only for designers, but also in terms of collaboration with other fields, such as planning, sales, technology and manufacture, JIDA carries out thorough investigations and research into styles that are likely to be used in the surface treatment of products. Those results are then distributed in the form of a booklet entitled “JIDA Standard Sample”. Currently, issues no.1 to 5 have been released and we imagine that this will lead to the standardization of surface treatment styles.
Industrial design is a form of culture related to everyday life which reflects the period we’re living through. This is why we hold seminars of various kinds, on topical issues and problems. For example, we seek the participation of general public at seminars, where we learn about sustainable design, salient points of products that catch public’s attention, new materials, new processing methods, color design, surface treatment methods, design for kids, and we organize visits to companies.
Aimed primarily at students and taught under the supervision of design professionals, this initiative gives students the chance to work on creating a finished product, taking the form of a workshop where they learn about design approach, model-making techniques, presentation methods and other aspects of design. For example, the “eco design exhibition” examines the question of how design can engage with ecology, which is becoming more and more of a problem for society: workshops, which focus on various matters to heighten awareness of the issues, are held in conjunction with educators and other design professionals, and the results are made known in the form of an exhibition. At the Design Museum Festival, on the other hand, a forum is held in Shinshūshinmachi, Nagano City, where JIDA has a museum, students learn about the history and significance of design, and a workshop is held in which they produce a piece of work. “The ADA Asia Design Assembly” is held in one of three countries – Japan, South Korea or Taiwan – who take it in turns to host it. By bringing together the students who will take the lead in the world of design on Asian soil in the years ahead, having them share the same space, and work together, it is our hope that they will make a contribution to the future.
With the aim of ensuring a constant level of knowledge for the development of human resources connected with industrial design, and to ensure that essential events related to industrial design are studied, with that level of knowledge being evaluated by a third party, JIDA has implemented product design certification exams and awards qualifications appropriate to the level. Currently there are two levels: 1 and 2. A book entitled “Product Design” has been written as an aid to study, and relevant courses are also offered. In the years ahead, we will raise the level of knowledge about design, not only among designers, but also students, and human resources in such areas as planning, development, production and sales divisions.
Examination fee: ¥10,500; Qualification registration fee: ¥10,500
A great number of industrial products made in each era are one of the cultural assets which tell us about that period. However, it is very rare for them to be conserved like works of art in museums. JIDA regards such industrial products as precious cultural assets and every year since 1999, it has chosen products of historical and cultural significance that future generations should hear and know about, and held an exhibition in which these items are on display to the general public. Some of these products are stored inside the Museum, and JIDA also runs Museum activities in which a number of products previously stored are displayed. Furthermore, the “JIDA Selection Award” is given to the companies responsible for producing the selected products, a pictorial record is produced and distributed to all the relevant parties.
Although we extol the spread and awareness of industrial design, at its heart, design is a field with no lines of demarcation. So through exchanges with other related organizations and international bodies, the fact that we are aiming for a situation in which design is even more useful in society, and by extension, in people’s lives, is something that we regard as a theme which we all have in common.